This special workshop is sponsored by the Santa Cruz Chamber of Commerce and led by Robert Middleton of Action Plan Marketing and Ian Chambers of Marketing 4 Entrepreneurs.

The workshop is for self-employed professionals and small service businesses who want to market their services more effectively and attract more of their ideal clients. The workshop approaches marketing as a game you can win if you know the rules and have the skills. The workshop also explores both the outer marketing game and the inner marketing game. Reserve you space at this link..

About Wining the Outer and Inner Marketing Games

As you know, successfully marketing your professional services is a challenge. It takes a serious investment of your time and energy to be successful. To attract your ideal clients, that is clients who you love to work with and who pay you well, is the "Holy Grail of Marketing" Yet, few achieve it. And it's because they've failed to master both the Outer and Inner Marketing Games.

Make no mistake, both are necessary if you want to attract clients consistently. You can just understand the Outer Game, that is the principles, strategies and tactics for attracting clients but fail to put these ideas into action. Or you can understand the Inner Marketing Games and build great confidence but not know what steps to take to attract clients. 

It's mastering both the Outer and Inner Marketing Games that leads to lasting success. It's learning the time-tested marketing strategies and skills, plus getting past limiting beliefs, fears, and inertia that will enable you to engage in Fearless Marketing where no external obstacles can stop you from moving forward. 

In the workshop you'll learn the most concise principles and practices to win both the Outer and Inner Marketing Games. And then we'll demonstrate the integration of these games in action with real day-to-day marketing challenges:

• Creating messages that get attention and interest

• Developing strategies that stimulate response and commitment

• Following up with confidence and without fear

• Creating opportunities for selling conversations

• Converting qualified prospects into ideal, paying clients

• Transforming your marketing limitations into real confidence

You'll leave the workshop with a clear sense of what you need to do to win both the Outer and Inner Marketing Games. And ultimately what this means to you is more clients, better clients, ideal clients. 

When and Where

Tuition: $79 for SC Chamber Members, $99 for non-members

Register: Reserve your space at this link

Your Workshop Leaders

Robert Middleton

Founder of Action Plan Marketing, Robert has worked with Independent Professionals since 1984. Robert is the author of the InfoGuru Marketing Manual and Marketing Ball - Lessons on Attracting Clients from the Marketing Coach. Robert currently works with clients in two ways – though the one-year Marketing Mastery Program and his membership program, the Marketing Club. Robert has a reputation for making complex marketing ideas simple and approachable for Independent Professionals. 

Ian Chambers

Ian is the founder of Authentic Marketing 4 Entrepreneurs in Santa Cruz, CA. He is a business coach and marketing strategist. Ian works internationally with entrepreneurs, professionals, and owners of small companies to help them re-organize and expand their marketing impact for greater business success. He guides them in aligning their higher vision with their marketing so they can attract more ideal clients, increase profitability and be clear, powerful communicators of their business message.

Workshop Format

The format for this workshop is going to be quite different from most workshops. No power points or lectures. Instead, Robert and Ian are going to demonstrate the Outer and Inner Games in Action.

We'll actually show you exactly what to say and do while going through each of the steps of the marketing process, from developing a marketing message, to getting attention, to providing information, to delivering an experience of your services. And we'll do this for both the outer and inner marketing games. Instead of grasping the concepts conceptually, you'll see them in action and the ideas will stick. 

Workshop Schedule

Part 1 - 9 am to 10:30

Winning the Outer Marketing Game
We'll give you a live demonstration of how Marketing Ball is played and actually walk you through each of the bases and positions of the game. 

Networking Break - 30 mins

Part 2 - 11 am to 1:00 pm

Winning the Inner Marketing Game
In this part, we'll explore the many things that can trip you up in best casino online in canada marketing and show you exactly what to do to get past any fear, hesitation or worry about implementing your marketing.