How the Marketing Club helps you attract more clients

The Fast Track Marketing Club is an online membership site for Independent Professionals with marketing tutorials and courses, expert interviews, live coaching calls, articles, resources, mastermind groups, and a marketing forum. All the materials were developed for those who realize they need to become better marketers of their services if they are to attract more of their ideal clients, both consistently and predictably. 

The Club was designed exclusively for self-employed professionals such as management consultants, business coaches, corporate trainers, graphic designers, copywriters, financial, legal and employment professionals. If you offer a professional service and need to attract more clients, the Marketing Club is for you. 

Your current situation with marketing

If you're not attracting enough clients, you know it. And I don't need to tell you how frustrating that can be. My guess is that you are either avoiding marketing your services, or the marketing you're doing isn't working nearly as well as it needs to. You're reading this page because you're looking for some kind of marketing assistance that will make marketing easier and more effective. 

You're probably tired of ineffective marketing. Networking events that go nowhere, social media that eats up hours of your time with little results to show, and giving away free sessions to prospects who end up not buying. The good news is that if you really understand how marketing works and apply the right principles and practices, marketing your services can be very effective. 

What's possible with effective marketing?

Marketing your professional services isn't magic and mysterious. It's a body of knowledge and skills that any intelligent business person can learn and apply. It's not your fault that you didn't learn how to market. You went into business business to do consulting, coaching or training.

But at some point you realized, "If I don't learn how to market my services, I'm in trouble!" The good news is that when you learn how to be a better marketer, you can expect to see these kind of results: 

1. You will feel more confident that what you're doing to market yourself really works. Before long you'll start to see actual results, and that confidence will build.

2. The first thing you'll see is a more favorable response to all your marketing. People won't be disinterested or confused anymore. They'll see the value you offer and want to know more. 

3. You'll become more adept at speaking about your business. You'll have conversations (in-person, by phone and email) that will actually go somewhere. Your conversations will lead to the next step instead of to a dead end. 

4. You'll become more skilled at developing persuasive marketing materials. You'll be comfortable writing your web copy, articles and other materials. And prospects will respond to these materials, asking how you can help them. 

5. You'll get more appointments with qualified prospects. An appointment is the first step in the selling process, and with better marketing you'll be meeting with more qualified prospects ready to explore working with you.  

6. You'll turn more of your appointments into paying clients. And as you get better at this, you'll attract more ideal clients - those who are great to work with and who pay you more. 

I want to assure you that it's not only possible to get these kind of results with your marketing, it's predictable if you learn and apply the marketing principles I'll introduce you to on this page. 

How my 26 years of marketing experience can help you

My name is Robert Middleton and I stated my company, Action Plan Marketing, in 1984. Since then I've been working with Independent Professionals in one form or another to help them attract more clients.

Of course, I didn't start as an expert marketer. It took a lot of work, persistence and trial and error to come up with the most effective approaches for attracting more clients. I read a lot of books, took several coures, made every mistake possible, and ultimately learned what worked best. I then taught these methods to my clients (who are now all over the world) so they wouldn't have to make as many mistakes as I did. 

I've spent over 26 years doing individual marketing coaching and consulting. I've been a designer, web developer and writer of marketing copy. I've led workshops and conducted programs for thousands of people. I've sold millions of dollars worth of my services, products and programs. All of it was aimed at helping my clients be better marketers of their services. 

In 2000 I published the online bestseller (over 9,000 copies), the InfoGuru Marketing manual. In 288 pages I outlined my step-by-step system for attracting clients. My next product was the WebSite ToolKit, an online tutorial that took users though a complete course on developing the content for their websites that's now been used by thousands of professionals.  

In the early 2000's I started to lead teleconference programs called Marketing Action Groups for hundreds of people, and also began to interview top marketing experts on a wide variety of how-to marketing topics. Then I sold thousands of copies of those interviews. 

To sum it up, people kept coming back to me because my approach to marketing works. Clients find marketing easier and more effective. They attract more of their ideal clients with a lot less struggle. They earn a higher income more consistently. And they have the peace of mind in knowing that anytime they work at marketing their services they will get results. 

In late 2008 I decided I wanted to serve many more people than I could with my teleconference programs or my online products. So I put all of this knowledge, information and systems together into what's now the Fast Track Marketing Club. 

My objectives for the Club

My idea for the Club was to offer virtually every program I'd ever created and put it in the Club and make it available as an online membership site. I organized all the material so that it would take the user step-by-step (I use that term a lot!) through everything they needed to know to market their professional service more effectively. Now the Club is the only way to get access to all these programs that make up my proven marketing system. 

What you'll learn to help you attract more clients

The material in the Club focuses on what I call my "Seven Principles of Professional Service Business Marketing." These principles are what you must learn if you are to market your professional services effectively. They are:

1. The Game of Marketing. Marketing can be confusing. You need a simple but powerful model of how marketing actually works. This model explains the rules, the process, and all the how-to steps necessary to attract more of your ideal clients. When you understand how to play the game, you'll play it more successfully and win it more often. 

2. The Mindset of Marketing. It takes a certain mindset to market and sell your services successfully. This mindset could be characterized as "creative risk." But there are many limiting mindsets that prevent you from operating from creative risk: fear of rejection, perfectionism, doubt, arrogance and many others. The  information and exercises in the Club will help you get past limiting mindsets and move forward with confidence.

3. Marketing Messages. Messages are at the heart of successful marketing. Good messages get attention, interest and response. Poor messages are met with indifference and inaction. Once you master your marketing messages, prospects will start to respond to you favorably, wanting to know more. 

4. Marketing Conversations. When we're on the playing field of marketing, we are having conversations. We are delivering messages, asking questions, listening, making offers and following up. But most of these conversations go nowhere. I show you how marketing conversations can be broken down into their component parts, learned and mastered to get consistent results. 

5. Marketing Materials. All the materials you have to promote your services, such as articles, websites, reports, audios, videos, etc. are essential to effective marketing. However, most professionals struggle to create these materials. Like everything else in the Club, you'll receive step-by-step instructions on how to create materials that work.  

6. Marketing Strategies. A marketing strategy is any activity designed to get the word out about your services and ultimately get a response from qualified prospects. Picking the right strategies can be overwhelming and waste time and money if you choose the wrong ones. I'll show you how to choose and implement strategies that get the response you want more consistently and with less effort. 

7. Marketing Action Plans. Without plans, your marketing becomes aimless and random. You need to have detailed action plans that keep you on track with the dozens of small activities included in implementing any marketing strategy.  The Marketing Club provides the systems, methods and forms to plan and execute your marketing successfully.

To sum it up, we give you everything you need to attract more of your ideal clients. And we deliver this material in the Club in a way that is very straightforward, easy to understand and implement. 

What will you get if you join the Club?

You can expect no-hype, practical and proven ideas and information on attracting more clients. I am anti-hype and believe you can market your services with integrity and dignity. Manipulation is not required. The key is sharing value honestly. Perhaps most importantly, I teach you not just what to do, you get very detailed instructions on exactly how to do it. No guesswork required. 

Everything is online so that you can access it from anywhere. I structured the Club for ease of use and only included the marketing information and systems that were relevant and applicable to self-employed professionals.

The Club consists of two main parts: 

1. The permanent online materials and courses 
2. The monthly Club subscription

First, the online materials and courses. These cover all the information outlined above in great depth. More specifically, you get:

1. The Fast Track to More Clients Marketing Program. Seven modules that include audio lessons, transcripts of the audio, and exercises for each module that you can complete online. This program was previously offered at $297.

2. The WebSite ToolKit. This program takes you through every single page of a professional service business website. It gives you the templates for the content or each page on your site. In addition, you get access to samples websites, checklists, and design guides for your web developer. Thousands of professionals have purchased the ToolKit for $149.

3. The InfoGuru Marketing Manual. This is the original 288 page manual in pdf format. This gives you more marketing how-to's with specific action plans and an appendix of marketing samples. The last price of the manual was $99.

4. Expert Marketing Interviews. Currently we have about 50 interviews on vitally every aspect of marketing your services. We divide them into the seven categories of our marketing principles. Previously sold at $229 each, about $1,450 worth of Expert Interviews are included in the Club. 

5. Past Coaching Call Recordings. We have an archive of almost three years of Coaching Club calls in mp3 format, easily accessible. You can listen online or download. This fill in any gaps in the materials, plus give actual hands-on coaching during the calls. Valued at $49 per coaching call, the total value exceeds $1,960.

When you join the Club you get access to all the information above (worth conservatively $3,995) immediately. You can take advantage of whatever parts of the Club you want when you join. However, we provide detailed guidelines as to where and how to start your Club membership to get the best results, and so you don't get overwhelmed. 

The other part of the Club is the Monthly Subscription. You get all of the following every month:

1. "Fast Track Update" by email twice a month to keep you apprised about new things in the Club and upcoming Coaching Calls.

2. A new Expert Interview each month with a top marketing expert (interviewed by me) with hands-on ideas and instruction on practical ways to attract more clients. You get the recording plus a complete pdf transcription of each interview.

3. Two Live Coaching Calls each month. All the Coaching Calls refer back to the information in the Fast Track Program, Expert Interviews, Website Toolkit and Info Guru Manual. What I do is explore these topics in more depth and do actual hands-on coaching with those on the calls. You get me personally on each and every Coaching Call. 

If you can attend the live calls, great. If not, all calls are recorded and you can listen to them on your own schedule. In fact, we now have an archive of dozens of past Coaching Calls in the Club that you can access anytime.

4. Articles, Reports and Resources. I'm always adding new material to the Club on specific marketing strategies and tactics and that are easy to apply to your marketing.

5. A Marketing Discussion Forum. Got a question? Please ask it on the Forum and get the answers you need to move forward.

6. Mastermind Groups. If you choose, we will match you up with a few other Club members for a mastermind group. We'll give you the guidelines for meeting by teleconference with other Club members to share ideas and support each other in implementing your marketing.

Again, we give you a huge amount of value every single month for practically nothing. For a price less than what most people spend at Starbucks every month, you get all the programs and services listed above. 

Fee for the Marketing Club

You get everything outlined above for only $29 per month. You can start your membership with a free seven-day trial. You get access to everything in the Club to check out for a week. If you like what you see, do nothing and you'll be charged $29 per month. If you don't want to continue, let us know and we'll stop your membership. 

And if you want to end your membership a few months down the road, just let us know and we'll stop your membership and monthly payments, no questions asked. You can stay for as long as it serves you and leave when you're ready.

How long do people stay in the Club?

I wanted the Club to be as user friendly as possible. So you can join for as long or as short as you like. We have members who join for one to six months, and many who have been with the Club since we started in 2008. You determine the value and stay for as long as you're getting that value. We keep delivering valuable information and support every month. 

Currently we have over 750 members. They include management consultants, business coaches, corporate trainers, graphic designers, copywriters, financial, legal and employment professionals. If you're a self-employed professional, who needs to be a better marketer, the chances are the Club will provide what you need.  

How to join the Club

All you need to do is click on the link below which will take you to an order form.  That, in turn, will take you to a shopping cart page where you'll sign up for the first seven days for free and get immediate access to all the programs online. You'll need either a credit card or PayPal to start your seven-day free trial. 

Link to Start Your Seven-Day Trial Membership

All the best for great marketing results,

 
Robert Middleton
Action Plan Marketing

P.S. If you're not quite ready to check out the Marketing Club, consider this: If you join the Club and you get just one new client in the next year because of what you've learned, the Club will have paid for itself. Not just for one or two months, but for several years! For most coaches, for instance, getting an extra new client will pay you at least $500 per month for several months. Say you just keep that client for three months and make $1500 next year. Well, that one client will have paid for your Club membership for 4.3 years. 

It certainly worked for Mike Wanner: "I really plan out time to read and cross-read posts and content from your Marketing Club because I've gone from 356 customers just using the spray and pray approach versus targeted communication that gave us the chance to serve 12,112 customers since we implemented the ideas in your system." 

I'm looking forward to working with you in the Club.