Are you a self-employed professional such as a consultant or coach, who's confused and frustrated about attracting new clients?
Dear Independent Professional,
As a self employed professional, such as a coach, consultant, trainer, designer, writer, or financial professional you're glad to be independent, working with clients you love and making a real difference in their lives and businesses.
But it's not all roses, is it?
No, there are thorns as well. Before long you realized that a successful business is more than working with clients; it's about consistently attracting new clients. And to attract new clients you need to market yourself. But you hate marketing. You don't know what to do or where to start, and it's confusing and frustrating. But more importantly, you're simply not making the money you hoped you would. Now you're wondering if you can really succeed at being independent.
In you have not see the video below yet, just click to play. If you've alread seen it, just scroll down.
Perhaps some of these sound familiar:
• Despite working hard and producing great results for your clients, your income is way below what you need.
• When you talk about your business, you get a little interest but not enough to "hook" someone.
• Your marketing methods, such as giving away free sessions, waste more time than attract new clients.
• You're confused about the information to provide on your website and it doesn't seem to be producing any results for you.
• You feel like you're a professional, but marketing doesn't feel professional or comfortable, or have integrity.
Believe it or not, this is the experience of so many self-employed professionals. They feel that growing their business is overwhelming, and a waste of time and effort. The question is, can growing your business be easier, faster and get real results? Can you make more money, a lot more money?
Well, I'm living proof!
Hi, my name is Robert Middleton, and for over 25 years I've specialized in helping Independent Professionals attract more of their ideal clients. I'm known all over the world as a top marketing expert for self-employed professionals such as consultants, coaches, trainers, designers and writers.
But that's not how I started in my business. For the first few years I worked ridiculously long hours, bent over backwards to help my clients, could barely pay my bills, and tried the same marketing things you've probably tried, but only worked longer and harder with not much to show for it. I was feeling burned out and frustrated and wanted to find a different way.
I wanted to learn how to work smarter, not harder
I became obsessed with mastering the process of marketing my business. So I didn't read just a few books, I read over 300! I attended workshops and seminars and learned from the very best marketers in the world. I put my nose to the grindstone to crack the code on how to both make a difference and earn great money as a coach and consultant. Frankly, it took me some time to sift through all that material and discover the ideas and strategies that would work best for me.
What I finally realized is that the most successful independent professionals practiced proven step-by-step marketing systems. They didn't market randomly, they marketed systematically and consistently, following proven marketing strategies and tactics in an organized way. What they did wasn't that complicated or confusing after all. I realized I could use their same methods and get similar results.
Finally, it all came together
Before long, I was following their principles, practices and systems and creating my own marketing strategies exclusively for Independent Professionals.
And I made a lasting difference with the best clients I had ever worked with.
I developed everything I had learned into a complete system for attracting clients and I taught that system in a number of different formats. When my clients embraced and learned this system they were able to:
• Communicate in a way that got immediate attention and interest for their services.
• Develop dynamic website content that engaged their prospects and got response.
• Set up more meetings with qualified prospects eager to explore doing business with them.
• Turned those meetings into proposals that were accepted for great projects.
• Increase their income dramatically, as much as tripling their sales.
My clients broke though the barriers of marketing and became more successful than they had ever imagined, serving ever higher levels of clients with bigger, more challenging projects.
In 2008 I realized that I wanted to contribute to even more people. I wanted to make my marketing system available to any independent professional who was committed to growing their business the way my clients I had.
So I put my marketing system into the Marketing Club and made it accessible and affordable to any independent professional
My idea was simple: I decided to create a new program that included ALL the marketing programs I had ever developed up to that point. Yes, everything!
I wanted to make my complete marketing system available, not a partial system. So I included four in-depth, step-by-step marketing programs, and four powerful support systems, and called this program the Marketing Club.
With this marketing system in the Marketing Club you'll discover…
• How to play marketing as a game that you can win consistently
• How to shift your mindset that blocks you from effective marketing
• How to get attention every time you speak about your business
• How to create a killer website and build your e-list online
• How to choose the most effective marketing strategies
• How to develop step-by-step marketing action plans that work consistently
• How to stay on track and implement what you learn
• How to master a selling approach that converts prospects into high-paying clients without pressure or manipulation.
Another way of saying this is that you'll learn every marketing approach you'll ever need to successfully build your business. If you're a consultant, coach, trainer or any other kind of professional service business who works with clients, the Club was designed for you.
"Before I signed up for your Club, I was trying to get the courage up to raise the prices of my services from $1400 to $1900. But after listening to your recent series on high-value, high-priced packages in the Club, I now command $7,100 or more per client! I'm just coming off my two best months ever, at $24K and 26K respectively! Not bad, coming from the $17K I made all year three years ago!"
– Tammy Kabell
How the Club is different than any other Marketing Program out there
The thing that makes the Marketing Club different is that it is focused on the marketing needs of Independent Professionals and is a complete Marketing System. It's also priced so that anyone can afford to join.
And not only does the Marketing Club teach you the step-by-step marketing systems I've taught so successfully for the past 12 years, it provides real hands-on support that dramatically increases the chances that you'll implement what you learn. In the Club you'll actually get personal feedback on your marketing.
In the past, I've charged thousands of dollars for this depth of content and level of support, but with the Marketing Club, you get it all at a tiny fraction of that.
"The Action Plan Marketing Club serves three purposes for me. It provides inspiration to action, marketing ideas that get results, plus on-demand marketing resources. I am a lifetime member of the Club"
– Jim Rooney
Here's exactly what you'll get when you join the Marketing Club:
First, the Four Programs of the Marketing Club
#1 Program – The Fast Track to More Clients Marketing Program
This program is the heart of the Club. Seven modules that include audio lessons, transcripts of the audio, and exercises for each module that you can complete online. The modules teach my proven seven-part system for attracting clients.
This program is the core of the Club and includes very specific, hands-on and how-to instructions on building all the marketing skills you'll need. This program was developed from our one-day Fast Track Workshops and contains all the materials and exercises from that workshop. But unlike a workshop, you can do the program at your own pace, listening and studying the material as many times as you need for it to stick.
The Seven Modules of the Program:
1. The Game of Marketing. How to play the game of marketing to win. You'll learn all the rules, strategies and tactics for professional service business marketing.
2. The Mindset of Marketing. The information and exercises in this module will help you get past limiting mindsets and move forward with more confidence.
3. Marketing Messages. In this module you'll create your own "core marketing message" and "Audio Logo" enabling you to communicate about your services to get attention and interest.
4. Marketing Conversations. You'll learn how to break marketing conversations down into their component parts to get consistent results - that is, response from your ideal prospects.
5. Marketing Materials. Like everything else in the Club, you'll receive step-by-step instructions on how to create written marketing materials that get attention and response.
6. Marketing Strategies. You'll learn how to choose and implement strategies that get the response you want more consistently and with less effort.
7. Marketing Action Plans. The Fast Track Program provides the systems, methods and forms to plan and execute your marketing successfully.
The Fast Track Program alone is a complete workshop online, worth $249.
"Even though I was an experienced business professional of over 30 years, and ran companies that had million dollar advertising and marketing budgets I had no idea how to market just me! The Marketing Club which I joined just nine months ago, with all of its wonderful features and benefits fixed all that. I started this year off using the tools and processes outlined in the Club and have landed three significant consulting engagements in the first two months equaling the entire total from last year."
– Wayne Brietbart
#2 Program – The WebSite ToolKit
This program takes you through every single page of a professional service business website. It gives you the templates for the content or each page on your site. In addition, you get access to samples websites, checklists, and design guides for your web developer. We even include links to writers and web designers.
The Components of the WebSite ToolKit
1. In-depth, step-by step tutorial (audio and written) on writing every single page of a professional service business website. Every website of this kind needs certain information. The trouble is, most websites miss about half of this information, giving your web visitors a very incomplete picture of your business and services. You'll understand exactly what you need to include to engage your visitors and get them to respond.
2. Samples of successful websites that apply the principles from the website toolkit. You'll not only learn what material to include in your website, you'll see six or seven examples of every single web page you'll be creating yourself. Thousands of people have emulated these models to create very successful web pages.
3. Design guides and checklists. Whether you develop your own site in WordPress or work with a web developer, you'll be able to use the design guides and checklists to keep you on track and have a website with a professional look and feel.
4. Web development resources. We include an extensive list of resources that will help make your website more effective.
5. Referrals to professionals. We also include a list of writers and designers who can help you develop your web pages. These are people who are familiar with the format and structure of this kind of site and who will make your website look as professional as possible.
Thousands of professionals have purchased the ToolKit for $149. It's yours at no additional cost as part of the Marketing Club.
"Since updating my website using what I learned in the Website Toolkit, my website has taken off. When I started, I had no visitors to my website, yes a big fat zero! Eight months later I’ve been averaging over 6000 unique visitors every month. I didn’t have an email list before and now I have over 1500 people on my list. I send a newsletter every other week and I’m averaging 3-5 new subscribers every day. My traffic ranking at alexa.com was over 2,500,000 at the beginning of the year and this week I’m now at 96,312 and climbing fast. My Google page rank has risen from 0 to 4 since August when I implemented most of my changes."
– Ted Prodromou
#3 Interviews – Expert Marketing Interviews
Currently we have about 60 interviews on virtually every aspect of marketing your services. I've selected top marketing experts, often authors who are specialists in the field. We divide the interviews into the seven categories of our core marketing principles. From developing your message to writing reports, from networking and speaking to social media - it's all there.
Some of the interviews in the Club include:
√ Alan Weiss – The Secrets of Value Pricing
√ Vrinda Normand – Irresistible Copywriting
√ Christian Mickelsen - Free Sessions That Sell
√ Pamela Slim – Attracting More Business Through Blogging
√ Tad Hargrave – Pay What you Can Marketing
√ Paulette Ensign – Promote Yourself with Tips Booklets
√ Nancy Juetten – PR: Main Street Media Savvy
√ Linda Claire Puig – How to Make Money with Your eZine
√ Elizabeth Hagen – Getting You and Your Business Organized
√ Dan Grandstaff – Marketing Your Services with Presentations
√ And almost 50 more!
Every single interview includes detailed, hands-on instructions on how to apply specific marketing strategies and tactics. Each interview is from 60 to 90 minutes with a complete pdf transcript. You can download these interviews, listen to them on your iPod and print out the transcripts.
Not only that, we're adding to the Expert Interviews each month. We keep finding great marketing experts and authors to interview and include every recorded and transcribed interview in the Club.
In the works are in-depth interviews on all aspects of social media:
• Getting the most out of Facebook, LinkedIn and Twitter
• Create powerful visibility and a following with Podcasting
• Build a strong competitive advantage with Blogging
• Integrating Social Media into all your marketing for better results
Previously sold at $29-$39 each, about $1,740 worth of Expert Interviews are included in the Club.
"I have very much enjoyed the interviews and the transcripts that go with the interviews... this has helped me to highlight, revisit and apply the expert advise in a timely manner. I just love the speech and transcripts! I am also getting a lot out of the stepwise Listen, Do it and Track it format. This has helped me immensely and given me the confidence to reach out and do the sales successfully and joyfully."
– Hemma Pokharna
#4 Manual – The InfoGuru Marketing Manual and the Marketing Ball Book
The InfoGuru Marketing manual was our original, comprehensive manual on attracting clients published in 2000. This is a complete marketing program unto itself. It's 288 pages long and includes strategies, tactics, exercises and marketing samples. We sold over 9,000 copies of this manual for up to $99. In pdf format.
Bonus: My new book "Marketing Ball, Lessons on Attracting Clients from the Marketing Coach," is a fictionalized account of an Independent Professional and his marketing coach who takes him step-by-step through the process of attracting clients. In the story format you'll relate to the ups and downs of what it takes to market your business successfully. This book is valued at $49. Included in pdf format.
Value of both books is $148.
These four programs are valued at $2,500 or more, based on what we charged for them in the past.
"I bought several of your programs through the years and joined your Marketing Club in February 2011, putting in many hours of study and application. What are the results? My Built for Results Program and my marketing work. My income doubled in 2010, and again in 2011 and at the start of 2012 my target for this year is another doubling. Compound doubling is invigorating! I only accept Ideal Clients and only need 8 to 10. I feel very confident but still do a RM/Byron Katie Getting Unstuck Worksheet when stuck. I now have a member login on my website, and next have to optimize every page of my content-rich website. My Daily Dashboard keeps me focused and I am most certainly living and working a full but comfortable seven-day week. Is there a recession?"
– Albert van Niekerk
You get all of the above four programs when you join the Club. You get immediate access to over $4,000 worth of programs and materials as soon as you sign up. And remember, in the Marketing Club you won't just learn the information on what to do, you'll learn how to do everything you learn. These programs add up to a complete education in marketing and selling your professional services.
Next, the Four Support Systems of the Marketing Club
In addition to the marketing programs, listed above, you then get ongoing support to help you implement what you've learned. This includes the following five monthly services.
1. Twice Monthly Live Coaching Calls with Robert Middleton.
This is the support system that blows everyone away who joins the Club. They can hardly believe that they get live coaching calls with me every single month. And this is one of the big things that really sets the Marketing Club apart from all other marketing programs available.
We have a specific topic for each call and we often do series of calls with four to six sessions. We don't cover a topic superficially, but go deep. We provide, detailed, hands-on information and then at the end we do questions and answers and actual coaching with the participants.
Not only that, we record every single Coaching Call and post them all on the Club site. Right now there are about 70 recorded Coaching Calls available in the Club! And we add two more every single month. I've offered coaching calls at $49 or more each. With 70 recorded calls, that's over $3,400 worth of marketing training!
2. Mastermind Groups with Fellow Club Members.
If you choose, we will match you up with a few other Club members to form a mastermind group. We'll give you the guidelines for meeting by teleconference with other Club members to share ideas and support each other in implementing your marketing. Many groups have been going for years.
When you join a Mastermind Group, you'll accelerate your success as you'll have others to discuss the ideas with as well as hold you accountable. Nothing is quite so powerful as a Mastermind Group.
3. The Marketing Ball Score Keeper.
This software enables you to track all of your prospects using the Marketing Ball Model. You enter your prospects into the ScoreKeeper where they are right now in your marketing ball game and apply the marketing activities as needed to move them around the bases until they become paying clients. You can put in date reminders as well to make sure no prospect falls between the cracks and misses your follow-up.
This powerful piece of software cost us $15,000 to develop. And it's yours to use at no additional cost in the Club. It can be used on your computer, laptop, tablet or smart phone. Your prospects are only a click away.
4. Private Facebook Forum.
This is currently the most exciting and active part of the Marketing Club. This is where the Club Community gathers. People are asking questions and sharing their experiences and resources. It's very active with several posts every day. This is really the heart of the Club and I answer questions in the Forum every day. Yes, you'll get personal feedback on your marketing.
Just think, if you have a question, want to run a website or promotion past the group, or are looking for a resource, just login to the forum and post your question. By the end of the day you'll not only have an answer, but usually multiple answers with plenty of insight that you can apply immediately.
The Club Support Systems alone are easily worth $290 per month in the value you'll receive.
"Your program is SO HELPFUL!!! So complete, (the website info & examples, alone are usually guarded material)...so packed with everything an independent professional needs, I have NEVER experienced anything like it! I have been searching, digging and following a bunch of folks, and I've worked with web people, editors, copywriters, coaches trying to get off the ground a bit and have not experienced anything like what you offer. I will be a successful coach because of you!
Thanks to you I stopped searching & digging for help. At just $29.00/month I have more tools than I need to move from employee to independent professional! Your program, info and guidance is MORE than marketing! I have a wealth of respect for you and the service you offer!"
– Brian Braudis
To Wrap Things Up
You get everything listed above when you join the Club. You get immediate access to over $5,900 worth of programs and materials as soon as you sign up and then every month you get Live Coaching Calls, Mastermind Groups and the Marketing Forum. The support services are designed to keep you involved in learning about marketing and implementing what you learn.
And remember, in the Marketing Club you won't just learn the information on what to do, you'll learn how to do everything you learn.
"I have implemented many improvements in my corporation since joining the Marketing Club, specifically an increase in sales contacts which has led to more clients. The biggest impact the Club has made for me is instilling confidence. I've learned that it's okay to be nervous, but to go ahead and do it anyway!
– Peggy Johnson
What is the Fee for the Marketing Club?
OK, after letting you know everything that's included in the Club, you're going to be surprised by the price.
You get everything outlined above for only $29 per month. Yes, $29. You can start your membership with a free seven-day trial (we actually charge 10¢ to confirm your credit card). You get access to everything in the Club to check out for a week. If you like what you see, do nothing and you'll be charged $29 per month. If you don't want to continue, let us know and we'll stop your membership.
We now also offer a $79 quarterly membership, a $297 yearly membership and a $497 lifetime membership. Most join under the $29 or $79 membership and then upgrade later if they want.
If you want to end your membership a few months down the road, just let us know and we'll stop your membership and monthly payments, no questions asked. You can stay for as long as it serves you and leave when you're ready. You determine the value and stay for as long as you're getting that value. We keep delivering valuable information and support every month.
Currently we have about 800 members. They include management consultants, business coaches, corporate trainers, graphic designers, copywriters, financial, legal and employment professionals. If you're a self-employed professional, who needs to be a better marketer, the chances are the Club will provide what you need.
"I really plan out time to read and cross-read posts and content from your Marketing Club because I've gone from 356 customers just using the spray and pray approach versus targeted communication that gave us the chance to serve 12,112 customers since we implemented the ideas in your system."
– Mike Wanner
How much time and effort will I need to put into the Club?
Let's get real here. You won't get any value from the Club unless you put in some time and effort. If anyone tells you that marketing is easy and takes no effort, you're listening to a liar. But it doesn't need to be confusing or agonizing! So how much time does it take to successfully market your business? A rule of thumb for the marketing of your business is 20% of your time. That's one day out of five. And it should be even more if you're not working with many clients. At the beginning it could be up to 80% of your time. So your time invested in the Club might look something like this:
From 1 to 3 hours a week studying the material in the Club
From 2 to 4 hours a week implementing what you learn
|From 15 to 30 minutes in the Club Forum per week|
|One hour a week in a Mastermind Group|
|And $29 invested per month in the Club|
This might look like a lot, but if you break this up into small pieces, and put them on your calendar, it works like magic. Believe it or not, once people start to get the hang of marketing, and see it as a game they can win, they actually find it to be fun.
You can put in more time, of course, but with this investment in your marketing, you can expect to see real results. This is the kind of commitment we asked of our Marketing Mastery Participants, but at a considerably higher monthly fee.
In a program like this of, course, I can't promise specific results, but I can promise you'll be happy with the Club and what you learn while using it. More specifically, if you are a member of the Club for one month and don't feel it's for you, let me know and I'll refund your first month's $29 fee.
Also, if you use the Club from 3 to 6 months and work at applying the lessons and are not happy for any reason, I'll refund 100% of what you've invested up to that point. The only condition is that you complete the Fast Track Program within the Club and participate on the Club Forum at least once a week. I'm confident that if you do just that, you'll be thrilled by the value you get from the Club.
All you need to do is click on the link below which will take you to an online order form. That, in turn, will take you to a shopping cart page where you'll sign up for the first seven days for free and get immediate access to all the programs online. You'll need either a credit card, debit card (Visa, MC, AmEx) or PayPal to start your seven-day free trial.
Yes, Robert, I want to check out the Marketing Club for a seven-day free trial. I understand I'll receive the following immediately after signing up:
1. All the permanent materials, courses and programs included in the Marketing Club: The Fast Track to More Clients Program, the Website Toolkit, The Expert Interviews, the Recorded Coaching Calls, the InfoGuru Manual and the Marketing Ball book in pdf format.
2. And if I stay with the Club, each month I'll receive: Two Live Coaching Calls (plus recordings), Participation in a Mastermind Group with fellow Club members, use of the Marketing ScoreKeeper and the Marketing Forum, plus any new material we add to the Club as we develop it.
Choose one of two options, monthly or quarterly membership:
1. Monthly Membership in the Marketing Club with 7-day free trial for $29 per month.
2. Quarterly Membership in the Marketing Club with 7-day free trial for $79 per quarter.
Please remember that you can end your club membership at any time, so there is absolutely no risk to you. All I ask is that you give it an honest try and see if you don't learn a number of things that will be immediately useful for attracting more of your ideal clients.
All the best for great marketing results,
Action Plan Marketing
Some frequently asked questions about the Club
Q - There's a lot of material in the Club? Won't I get overwhelmed?
A - When you join the Club, we get you focused on one thing - The Fast Track to More Clients Program. You simply do one module at a time. You can also take advantage of the Forum and Mastermind Groups to support you in moving through the Fast Track Program. Once you've completed the Fast Track program, you can take advantage of the other materials such as the Expert Interviews at your pace. And remember, the Club membership is about support, so we support you in making progress in this program.
Q - How long should I expect to be a member?
A - Members typically stay from six months to 2 years. Because this is a self-paced program, you can move at your own rate without feeling pressure. You'll move faster if you take advantage of the Marketing Forum and Mastermind Groups. Again, support is the key to success.
Q - I want to market products online. Is this included in the Club?
A - No, the Club is all about marketing professional services. However we do include plenty of information on marketing group programs. This is more advanced material once you've completed the Fast Track Program.
Q - Can I get any personal feedback on my marketing?
A - Yes, you can get feedback on every aspect of your marketing through the Marketing Forum. Not only do I answer most questions, several other people will usually answer your question as well, provide resources, etc. We'll even take a look at your website and give you feedback about what's working and not working. Often we'll point you to certain areas of the Club that can give you a more in-depth answer.
Q - Is joining a Mastermind Group required if I join the Club?
A - It's not required, just recommended. Mastermind groups are one of the most tested and proven models for ensuring success. A lot of self-employed people want to do everything on their own. The problem is, they get stuck and often end up going in circles. A mastermind group breaks that circle and gets you going in a new direction. We give you a simple structure for holding your mastermind meetings by teleconference and supporting each other. Some groups have been going for years and have made a huge difference to the participants.
Q - So where do I start?
A - Just scroll up the page and sign up for the Club. Try it out for a week and then for a month. Start with the Fast Track Program to learn the fundamentals of attracting your ideal clients and then go from there. And ask me questions on the Forum. I'll answer them personally.