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All the best, From My Blog... Shopping for Marketing Help?
By Robert Middleton - Action Plan Marketing
Are you looking for some kind of support to get your marketing off the ground, but are confused by all the options? Unfortunately there are a lot of programs out there these days that promise a lot - and cost even more. Some paint a picture of riches with no effort, new clients pouring out of social media contacts, lists built overnight at the push of a button. Of course they neglect to tell you how hard they worked for years to put together their plans and strategies. Or they offer a strategy or techniaue that worked for them but won't necessarily work as well for others. But now that they've discovered the "magical keys to the marketing universe" they will happily share these secrets… for a pretty hefty price. So what's a poor Independent Professional to do when looking for marketing assistance? What should you be aware of? What questions should you ask and what are the warning signs that you're about to be scammed? Here are a few things to keep your eyes open about. 1. Over-Exaggerated Claims It's easy to stretch the truth, and many do, with little shame. If someone tells you their system, course, or program takes practically no effort, works 100% of the time and will triple your income in a month (or other ridiculous promises), run the other way - fast! 2. Lack of Specifics You want to know exactly what you'll get from a course or program. Yes, you want to know the benefits, but you also want to know the structure, the content, the topics. And you want to know about actual results from actual clients. You don't want hype, promising miracles with little to back up the claims. 3. Will You Get Hands-On Instruction? There are many programs that consist of written materials, recorded instruction and videos, but no live instruction. The problem is, people are moved to action more by instruction or coaching than by information. The information may be great, but very hard to apply without any live instruction. 4. Is the Program Over-Priced? If a program includes a lot of materials as mentioned above, but no instruction, I don't believe it should be priced astronomically. But a lot of programs cost from $1,000 to $5,000 and leave you pretty much on your own. You think the material must be great to cost that much, but will you be able to apply it? |
Here are a few people who've used my marketing approaches with great success:
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"I had worked on marketing for years, with okay success.
"When I enrolled in Robert's marketing course I was excited and skeptical at the same time.
"I already had an excellent marketing reputation when I enrolled in Robert Middleton's marketing course.