Creating Online Marketing SynergyBy Robert Middleton - Action Plan Marketing This week, all the approaches to marketing These days more and more of you want to market your professional services online. After all, if you could sit at your desk in front of your computer and attract all the clients you wanted by never stepping outside your door, wouldn't that be the perfect marketing solution? This is essentially what I've done for close to 15 years. Virtually all my business has come from online marketing activities. And my primary tool for that has been the More Clients eZine that you're reading right now. My website attracts visitors, the visitors sign up for the eZine, my e-list grows, and in addition to providing valuable marketing information for free, I've promoted various products, programs and services with great success. The question is, can you follow this model and be successful? The resounding answer to that is: "No you can't!" Why? Because things have changed dramatically in the past few years that makes this model less and less sustainable. The most dramatic changes I've seen is that it's getting harder and harder to grow one's e-list. Because there are more eZines than ever, it's harder to get subscribers. And because there's more and more competition in search engines, specifically Google, it's harder to drive traffic to your website. As a result, many people have switched directions and moved toward blogging and social media. But these two marketing vehicles alone will not produced the kind of results a regular email newsletter does. After all, if your blog is on your website and it's hard to get web traffic, you'll get very few blog readers. What is needed is a complete integration of blogs, social media, and eZines. And then there's one catalytic ingredient that I'll mention at the end of this article. Simply put, this is how it works:
Are you ready to start attracting more Ideal, High-End Clients?Then you've come to the right place.
As an Independent Professional such as a business coach, management consultant or corporate trainer, you want to make a bigger impact with your clients. But you can't make the impact you want by continuing to offer low-end services and programs. Marketing and selling your services and programs to high-end clients isn't all that different than marketing and selling to ordinary clients. But the mindset is different. You need to be ready to work at a higher level, with more in-depth services and programs and make a bigger difference with your clients. And you need to be ready to make more money. A lot more money. What if you could get: • Coaching clients that hired you for thousands of dollars a month instead of a few hundred? • Consulting clients who brought you in for major change initiatives instead of small projects? • Training clients who hired you for long-term programs that actually stuck and resulted in real changes? It's not only possible, it's predictable if you design and develop your marketing to communicate to your prospects in a completely different way. Our primary service is the Fast Track Marketing Club, a membership site with courses, programs, expert interviews, coaching calls, mastermind groups and forum, all designed to help you be a much better marketer of your services. If you'd like to know more about the Marketing Club and how you can attract more high-end clients, and start making the impact you've always wanted to make, just click on one of the buttons below. |
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Here are a few people who've used my marketing approaches with great success:
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"I had worked on marketing for years, with okay success.
"When I enrolled in Robert's marketing course I was excited and skeptical at the same time.
"I already had an excellent marketing reputation when I enrolled in Robert Middleton's marketing course.