Independent Professionals: If you want solid ideas about marketing your services without hype and with integrity...Then you've come to the right place. Marketing has a bad name. Most consider marketing of almost any kind to be based on hype and deceit. But for professionals such management consultants, business coaches, corporate trainers, or financial planners, that kind of marketing is distasteful and lacks integrity. And to make matters worse, marketing is confusing. What actually works and what doesn't work to attract clients? What messages, materials and strategies do you need to implement to get results? And where do you need to start to get your marketing off the ground? All important questions!
Marketing doesn't have to be confusing and something you avoid. When you learn the proven principles and practices of successful professional service business marketing, you'll feel more confident that you can attract all the clients you need without sacrificing your integrity. I've helped thousands of people get past their resistance to marketing and attract more of their ideal clients. It's a very precise, step-by-step process that anyone can learn if they are committed to growing their business and making a difference for their clients. In fact, marketing is a game with rules and a way to win. You just need to learn what they are and put them into practice. Whether you're just starting on the adventure of marketing your services or if you've been at it a long time and are looking for more effective ways to attract more of your ideal clients, request a free copy of my special report: "The Five Key Strategies of Attracting High-end Clients."
Or feel free to look through the rest of the site: Learn if you're the kind of Business Owner we can help; read an article on the Seven Key Principles of Marketing; and make sure to check out the Marketing Club.
Thanks for visiting and good luck with your marketing! From My Blog... Shopping for Marketing Help?
By Robert Middleton - Action Plan Marketing 
Are you looking for some kind of support to get your marketing off the ground, but are confused by all the options? Unfortunately there are a lot of programs out there these days that promise a lot - and cost even more. Some paint a picture of riches with no effort, new clients pouring out of social media contacts, lists built overnight at the push of a button. Of course they neglect to tell you how hard they worked for years to put together their plans and strategies. Or they offer a strategy or technique that worked for them but won't necessarily work as well for others. But now that they've discovered the "magical keys to the marketing universe" they will happily share these secrets… for a pretty hefty price. So what's a poor Independent Professional to do when looking for marketing assistance? What should you be aware of? What questions should you ask and what are the warning signs that you're about to be scammed? Here are a few things to keep your eyes open about. 1. Over-Exaggerated Claims It's easy to stretch the truth, and many do, with little shame. If someone tells you their system, course, or program takes practically no effort, works 100% of the time and will triple your income in a month (or other ridiculous promises), run the other way - fast! 2. Lack of Specifics You want to know exactly what you'll get from a course or program. Yes, you want to know the benefits, but you also want to know the structure, the content, the topics. And you want to know about actual results from actual clients. You don't want hype, promising miracles with little to back up the claims. 3. Will You Get Hands-On Instruction? There are many programs that consist of written materials, recorded instruction and videos, but no live instruction. The problem is, people are moved to action more by instruction or coaching than by information. The information may be great, but very hard to apply without any live instruction. 4. Is the Program Over-Priced? If a program includes a lot of materials as mentioned above, but no instruction, I don't believe it should be priced astronomically. But a lot of programs cost from $1,000 to $5,000 and leave you pretty much on your own. You think the material must be great to cost that much, but will you be able to apply it?
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Here are a few people who've used my marketing approaches with great success:
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Hi, I'm Robert Middleton, and since 1984 I've been working with self-employed professionals to be better marketers of their services. On this site, in my Action Blog, through my weekly email newsletter and through our Marketing Club membership site, you'll find the answers you're looking for.
"I had worked on marketing for years, with okay success.
"When I enrolled in Robert's marketing course I was excited and skeptical at the same time.
"I already had an excellent marketing reputation when I enrolled in Robert Middleton's marketing course.