Do you want solid, down-to-earth information on attracting more clients?

Then you've come to the right place. 

Hi, I'm Robert Middleton, and since 1984 I've been working with self-employed professionals to be better marketers of their services. Through articles, talks, consulting and coaching, workshops, manuals, and online programs I've helped thousands of Independent Professionals be better marketers of their professional services.

The purpose of this website it to introduce you to our ideas about attracting more of your ideal clients. Our blog and other free stuff on the site offer proven strategies and tactics for marketing that has integrity and that is based more on giving value than on "pitching."

After all, we don't want to hire a professional we don't know. We want to know this professional first – how they think, the kind of problems they solve, their overall philosophy and approach to business. We want to trust them before we buy from them.

All of this starts with giving away your best ideas and information and becoming a trusted expert. Please take advantage of everything on this site and make sure to get our free report outlined on this page, "The Five Key Strategies of Attracting High-End Clients": 

          

All the best,

Robert Middleton
Owner, Action Plan Marketing

From My Blog...

Shopping for Marketing Help?

By Robert Middleton - Action Plan Marketing
April 16, 2011

Are you looking for some kind of support to get your marketing off the ground, but are confused by all the options?

Unfortunately there are a lot of programs out there these days that promise a lot - and cost even more. Some paint a picture of riches with no effort, new clients pouring out of social media contacts, lists built overnight at the push of a button. 

Of course they neglect to tell you how hard they worked for years to put together their plans and strategies. Or they offer a strategy or techniaue that worked for them but won't necessarily work as well for others. But now that they've discovered the "magical keys to the marketing universe" they will happily share these secrets… for a pretty hefty price. 

So what's a poor Independent Professional to do when looking for marketing assistance? What should you be aware of? What questions should you ask and what are the warning signs that you're about to be scammed? 

Here are a few things to keep your eyes open about. 

1. Over-Exaggerated Claims

It's easy to stretch the truth, and many do, with little shame. If someone tells you their system, course, or program takes practically no effort, works 100% of the time and will triple your income in a month (or other ridiculous promises), run the other way - fast! 

2. Lack of Specifics

You want to know exactly what you'll get from a course or program. Yes, you want to know the benefits, but you also want to know the structure, the content, the topics. And you want to know about actual results from actual clients. You don't want hype, promising miracles with little to back up the claims. 

3. Will You Get Hands-On Instruction?

There are many programs that consist of written materials, recorded instruction and videos, but no live instruction. The problem is, people are moved to action more by instruction or coaching than by information. The information may be great, but very hard to apply without any live instruction. 

4. Is the Program Over-Priced?

If a program includes a lot of materials as mentioned above, but no instruction, I don't believe it should be priced astronomically. But a lot of programs cost from $1,000 to $5,000 and leave you pretty much on your own. You think the material must be great to cost that much, but will you be able to apply it?

 

The 5 Key Strategies of Attracting High-End Clients

If you want to attract more high-end clients to your business, this hands-on report is the place to start. Based on practices I've used with my clients for years, this report contains no fluff, just practical, hands-on ideas you can use immediately. 

You don't just want clients. You want high-end clients who pay you more, are great to work with and who you make a bigger impact with. 

This report, "The 5 Key Strategies of Attracting High-End Clientswill give you some very deep insights into what it actually takes to attract more high-end clients and make the income and the impact you've always wanted to make. 

Just fill in your name and email in the form below and I'll dash the report off to you immediately.     

    

First and Last Name

Your E-mail

 

Here are a few people who've used my marketing approaches with great success:

"I had worked on marketing for years, with okay success.

But when I came across your materials, and applied them to my business, I never knew it could be so easy, straightforward, and honest. My business has doubled in the past year, and instead of chasing clients, they now come to me basically ready to buy - thanks to the structures you helped me put in place. Thank you!"

Mark Silver, The Heart of Business

"When I enrolled in Robert's marketing course I was excited and skeptical at the same time.

I didn't doubt the information or Robert's ability to teach it, I doubted whether I, a self-confessed book worm, introvert and recovering perfectionist, would actually DO the stuff Robert suggested. I went in with no website, no marketing material, and almost no clients. I now have a website, impressive marketing materials, confidence to speak about my business and most importantly, paying clients!! And I'm having a ball! Thank you, Robert."

Jenny Mallos - Total Transformation Life Coaching, Sydney Australia

"I already had an excellent marketing reputation when I enrolled in Robert Middleton's marketing course.

My question was, "How do I take my company to a higher level?"  Through this course I redefined some of our key services based on really understanding what's important to our customers. Profits on some engagements have grown by 15 or more times and require little extra work on our part. Using Robert's marketing plan blueprints also makes all of our marketing easier, faster, and more effective."

Phil Hamilton CPA, President, Hamilton Business Group, Inc., Austin, TX.