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Beyond
the Audio Logo - Tooting Your Own Horn.
Robert
Middleton interviews Peggy Klaus
The
essence of marketing is communication - it's
sharing the value of what you offer.
Unfortunately
most of us are terrible at talking about what we
do. We don't know what to say or how to say it
for maximum impact. In this audio program you'll
learn how.
If
you've been in business for awhile, you're familiar
with the following scenarios:
Someone
ask you what you do and you have a hard time
finding the words. You're sincere, but the
essence of your message doesn't seem to get
through.
You've
attended a lot of networking events but you're
starting to feel they're a waste of time.
You meet a lot of people but very little comes
through these contacts.
You
practice a marketing message or Audio Logo, but
it still comes off flat. You find it hard to
engage prospects in a conversation that really
goes anywhere.
Just
the thought of talking about your business makes
you feel nervous. You're a highly
accomplished professional. Shouldn't people just
understand the value you offer?
When
you stand up to introduce yourself at an event
you'd prefer to crawl under the table. You
feel that every word that comes out of your
mouth has zero impact.
For
everyone's who's frustrated about talking about
your business and your capabilities:
The
Art of Tooting Your Own Horn Without Blowing
It
 I
learned out Peggy Klaus and her book, "Brag!
Tooting Your Own Horn without blowing It" through a
client who gave it rave reviews. I picked it up
and not only did I like the book and the powerful
ideas it conveyed about how to speak about one's
business, I started to rave about it as well. I
assign it to everyone in my marketing groups and
have them do exercises from the book.
Peggy
started her career as an actor and as a singer.
She understands the dynamics of performance and
getting an idea across. She took those skills and
adapted them to the business world where she works
with everyone from Independent Professionals (like
you and me) to CEOs of multinational Companies.
What
Peggy observed is that business people simply don't
know how to talk about what they do in a way that
makes a lasting impression or impact. Plainly
put, people don't know how to brag. She makes a
very clear distinction between bad bragging - that
just annoys and bores people - and good bragging -
where you effectively communicate the essence of
what you do and the value you offer in a very
appropriate and effective way.
I
wanted to interview Peggy and get to the heart of
what good bragging was all about. And in a
lively and interactive interview, Peggy reveals her
secrets in great depth. This was certainly one of
the most fun and valuable interviews I've
done.
In
this audio program you will learn:
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The difference between bad bragging and good
bragging
•
The myths and taboos that keep us from bragging
•
How to create a "bragalogue" and
"brag-bites"
•
How to prepare yourself to speak with anyone at
any time
•
How hone your message for your intended
audience
•
How to get past the rote introduction and add
depth and interest
•
How to develop the right mindset for initiating
conversations
•
How to initiate conversations in networking or
social situations
•
How to motivate yourself when you hate
networking
•
How to create an effective "bragging action
plan"
If
you're tired of people not "getting" the value you
offer, this is for you.
What
if you could finally learn how to speak about your
business so that you got attention every time?
And what if it wasn't as hard as you thought
but was a matter of understanding some very
powerful but simple principles and
practices?
That's
exactly what we cover in this audio program.
One thing Peggy is brilliant at are stories and
concrete examples. She doesn't just explain the
principles she uses so successfully with her
clients, she demonstrates dozens of ways to talk
about your business in a way that's engaging and
fun. And she shows you how simple it can be to be
memorable and have impact every time you speak
about your business.
If
you're ready to learn the secrets tooting your own
horn...
Then
this is the the program to get. If you get
tongue tied when someone asks you what you do. Or
if you don't generate any interest when you share
about your business. Or if you just dread
networking activities because it never goes
anywhere, this program will give you tips, tools
and techniques to make it a whole lot
easier.
Three
Bonus Programs!
When
you order Tooting Your Own Horn without Blowing It,
you'll also receive a series of audio programs I
recorded a few years ago that haven't been
available for more than two years: Transforming
Your Networking.
These
programs include two interviews and a teleclass, a
total of 3 hours of audio (plus transcripts of the
interviews) on the following topics:
1.
Building a Referral Networking with Eileen
Levitt
A great interview with one of my workshop
participants who has mastered the art of gaining
new clients through networking.
2.
Developing Initial Networking Connections
with Bob Burg
One of the best writers and speakers on the
topic of networking shares his formula for
effective networking.
3.
Networking TeleClass with Robert
Middleton
A lively and interactive teleclass that covers
the key principles of networking for Independent
Professionals.
These
programs originally sold for $39. Now you can
get them free when you order Tooting Your Own Horn.
That's a $68 value for only $29.
This
is everything you get when you order this
program:
1.
Online Audio (mp3 and Real Audio format)
that you can listen to on your computer
immediately after ordering the program.
2.
A complete 50-page transcript of the
program in pdf format that you will receive
by email immediately after ordering.
3.
Three bonus programs with 3 hours of
additional online audio plus complete
transcriptions of the two interviews (60
pages).
4.
A 100% money back guarantee of
satisfaction.
All
this for only $29
Order
"Beyond the Audio Logo - Tooting Your Own Horn"
with Peggy Klaus today.
If
you think this program is what you're looking for,
I invite you to order online. Here's what you
need to do:
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Yes
Robert, count me in. I want to learn how
to go "Beyond
the Audio Logo - Tooting Your Own Horn"
in
this hands-on program with Peggy
Klaus
To
order, click on the link below. You
will be taken to a shopping cart checkout.
Just click on "checkout" and you will be
taken to the order payment page where the
online audio and transcription will be
available immediately.
Please
click below:
Note:
You can now also pay through
PayPal. Just order above and when
you get to the final order form, just
check the PayPal checkbox.
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