Robert Middleton - Speaking to your professional organization on "Attracting More High-End Clients"

Since 1984, Action Plan Marketing Founder Robert Middleton has spoken to thousands of independent professionals – business coaches, management consultants, and professional service providers – on the topic of successfully attracting and retaining high paying clients by delivering high value results that keep them coming back for more. 

His popular More Clients eZine and blog serve 40,000+ people around the world who rely upon his straight talk and time-tested and proven strategies and tactics to grow their businesses in systematic, sustainable ways.  He speaks and trains clients via teleseminar, webinar, and live to worldwide audiences who are inspired to take marketing actions that lead to more clients, higher paying clients and clients they love to work with. 

Known as "the Marketing InfoGuru for Independent Professionals" Robert has given talks, workshops and presentations to dozens of professional organizations in the United States and internationally.  Robert Middleton is the expert that serious independent professionals trust, recommend, and celebrate for opening the door to attracting high-end clients while making the process easy and fun. 

Robert is the author of the online bestsellers, "InfoGuru Marketing Manual," the "WebSite ToolKit" a book called "Marketing Ball." He also the creator of the popular marketing membership site, "The Action Plan Marketing Club" with over 750 members. Committed to helping Independent Professionals grow their buisnesses, Robert spends the majority of his time leading his one-year "Marketing Mastery Program." 

Robert's Signature Presentation - "The Secrets to Attracting High-End Clients"

Everyone wants to attract more clients. And we hope those clients will be great clients to work with who will pay us well. But very few Independent Professionals have a plan or strategy to consistently attract more High-End Clients. 

A High-End Client is an Ideal Client – a person or company who is great to work with and who is excited about making changes and creating a better future. 

A High-End Client makes long-term commitments – When you work with high-end clients they engage you in long-term projects designed to make a significant difference and produce measurable results. 

A High-End Client pays you more – Selling bigger, more results-oriented services, projects and programs means being paid much more than for standard services. 

This concept of offering these kinds of services and programs is called H.E.O.BHigh-End, Outcome Based programs and services. The methodology for marketing and selling these programs has been tested and proven with hundreds of Independent Professionals. It works for consultants, coaches, trainers and other professional service business and is applicable to small, medium and large companies of all kinds. 

In this presentation we’ll cover the following:

• The Five Keys to marketing and selling high-end services

• What you need to do to prepare to sell high-end services

• Developing a high-end marketing mindset

• Why promising results is your key to selling high-end services

• How to add huge value to your services to justify your fees

• The best marketing strategy for attracting high-end clients

• How you can sell high-end services, despite the economy

• An Action Plan for marketing and selling high-end services and programs.

The topic can be presented as a live talk (60-90 mins) or as a teleclass to your business group. 

If you'd like to book Robert for a speaking engagement, please click here

Report on Attracting High-End Clients

Please click here to download Robert's in-depth report on how to attract more high-end clients. This will give you a better idea of the subject and of the points Robert covers in his presentations. 

Where Robert Has Spoken

Chambers of Commerce

Several Chambers throughout the San Francisco Bay Area

Professional Organizations

AMA - American Marketing Association

ASID - American Society of Interior Design

ASTD - American Society for Training and Development

BYY - Best Year Yet


CSCPA - California Society of CPAs

ERA - Electronic Representatives Association

IABC - International Association of Business Communicators

IAPPC - Institute of Professional and Personal Coaches

ICCA - Independent Computer Consultants Association

ICF - International Coaches Federation

IEEE - Institute of Electrical & Electronic Engineers

IMC - Institute of Management Consultants

JCC - Jewish Community Centers in San Francisco and Marin

MCA - Minnesota Coaches Association

NAFE - National Association of Female Executives

NAPO - National Organization of Professional Organizers

NARI - National Association of the Remodeling Industry

NAWBO - National Association of Women Business Owners

NCHRA - Northern California Human Resource Alliance

NSA - National Speaker's Association

PATCA - Professional and Technical Consultants Association

PEMA - Professional Environmental Marketing Association

SHRM - Society of Human Resource Professionals

Speaker Net News

STC - Society for Technical Communications

The Software Forum - Silicon Valley

WIC - Women Independent Consultants

WINGS - Women in Graphics

Alumni Associations

Harvard Business Forum

University of Michigan Business Forum

Educational Organizations

Alumnae Resources

College of Marin

Commonwealth Club of California

Foothill and De Anza Colleges

San Francisco Learning Annex

SCORE - Service Corps of Retired Executives

College Graduate Programs

College of Notre Dame

UC Berkeley International Business Program

USF's McLaren School of Business

For comments from Participants of Robert's Programs, click here

If you'd like to book Robert for a speaking engagement, please click here.