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Is
This You? Who
Action Plan Marketing
Serves
We
offer products and services for professional
service businesses who are committed to making a
contribution
Most
Action Plan Marketing clients and customers are
Independent Professional businesses or what we call
"Info-Gurus." These are business such as
consultants, coaches, trainers, speakers, writers
and therapists who are focused on helping
individuals and organizations develop, grow,
change, evolve, improve or transform.
Typically
our clients and customers possess expertise in a
wide variety of business-related services all
focused on making and impact or a contribution.
The
expertise they do NOT possess is how to attract
clients more consistently. Do
any of the following scenarios fit your
situation?
You
are new in business and don't have much
marketing experience. Perhaps you're a newly
minted coach or consultant. You have the
training and life and/or business experience to
make a difference with your clients but you
really have no idea where to start with
marketing your services.
You
have tried a lot of things to market yourself
without much success. You've tried
networking, speaking, writing and perhaps even
have a web site but nothing is working very
well. Clients are not yet flocking to your door
and you wonder if you just need to be patient or
are you doing everything wrong?
You
have been in business awhile but your sources of
new clients are drying up. It's not unusual
for markets to change, for contacts to move on
and for old marketing approaches to stop
working. Can you reestablish yourself without
taking forever and without spending a
fortune?
You
are a larger professional services firm
(consulting, training etc.) and your partners or
those responsible for bringing in new business
need to become better marketers. You may have
spent money on sales training but have not
gotten good results. You need more qualified
prospects.
You
have a built-in aversion to marketing and
selling yourself. This is very common. We
wanted to own our own business, practice our
expertise and service our clients, not spend all
our time chasing clients. You may think you're
not the marketing type and couldn't turn a
prospect into a client unless they shoved a
check into your hand!
You
have a successful business and you want to do
better. You realize that although you have
been fairly successful in attracting clients,
you could be a whole lot better at it. You want
to learn new approaches and strategies to
marketing and selling your services that work
more consistently.
If one
or more of these scenarios is true for you, please
read on. You're in the right place. There is
help for you here.
Our
clients fall into one of the following
categories:
Consultants,
Coaches and Therapists:
Anyone who sells their expertise or who helps
clients achieve results.
Management,
technical, human resource, process improvement,
marketing, productivity, substance abuse,
energy, organization development,
communications, employment, proposal writing,
financial, Internet, software, computer,
hospital... and many more.
Trainers,
Speakers and Writers:
Anyone who teaches, educates or trains clients,
including those who lead workshops and
seminars.
Stress
management, presentation skills, writing,
conflict management, organizing, team building,
communication, diversity, language, personal
growth, customer service...
Traditional
Professions
If you are a self-employed professional or member
of a professional firm and your focus is on making
a contribution.
Accountants,
financial planners, attorneys, engineers,
architects, executive recruiters, health care
practitioners and others.
Who
is most likely to succeed using our
contribution-based approach to
marketing?
My
clients and customers typically share many of the
following characteristics. If these fit you as
well, you are likely someone I can help attract new
clients.
Committed
to making a contribution - Above all else
you are interested in making an impact and a
difference with your clients.
High
standards of excellence - Good enough isn't.
You are interested in being the very best in
your field.
Very
knowledgeable about your business - You
strive to be true experts and valuable resources
to your clients.
Hard
worker - committed to success - You are
persistent and willing to try many things to
achieve results.
Realize
you can't know everything - But you are
willing to get assistance and expand your
knowledge and expertise.
Willing
to invest in yourself and your business -
You know this is the best investment of
all.
Committed
to mutually supportive relationships - In
business and life you realize that you can't
make it alone.
If you
fit the profile above you can be successful in
marketing your services. Next, learn more about
how
Action Plan Marketing
works
to help you attract clients consistently. Or read
some of the Case
Studies
of our clients and customers.
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