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What do you say when people ask you what you do? How you answer that question may be the most important thing you do in your business. But if you're like so many self-employed professionals you may not have a good answer to that question. Yes, you might label yourself - "I'm a management consultant" or "I'm an executive coach," but that doesn't generate much attention and interest for what you can really do, does it? No, you need a powerful, attention-getting marketing message that positions you as a preferred professional service provider by communicating your value and uniqueness. And you need to use that message as a "recurring theme" every time you communicate about your business - verbally, on your website, on social media, in talks you give - everywhere your prospective clients connect with you.
There are 3 reasons why most Independent Professionals don't have a good message: 1. They don't think it's important. Many people assume a label is enough. But when you are offering your services professionally, a generic message is not memorable. The essence of all marketing is a recognizable brand that makes you stand out. 2. They don't know the key elements of an effective message. A marketing message seems simple, but it's actually complex. Words are powerful and if you don't use them effectively, you don't get the response you want. 3. They are afraid of saying the wrong things and sounding stupid. It's true, a convoluted marketing message can sound fake, inauthentic. And if your message is like that, you'll avoid using it. You want a message that really reflects what you're about so that you can say it with confidence. When you get past these reasons, you're ready to discover how to develop a marketing message that works for you. And this can make a huge difference in your business.
A great marketing message may be the single most important component of your marketing. If you don't have one, it's as if you don't exist in the marketplace. But when you do have one, good things happen: 1. Your prospects understand clearly that what you have is valuable to them. They don't have to guess, they know in an instant. A great message gets a "that's for me!" response. 2. Your uniqueness becomes memorable, something that sticks in the mind. The uniqueness you communicate in your message confers a tangible advantage your prospects are looking for. 3. You get the right kind of prospective clients responding to your message. A powerful marketing message is a "sorting mechanism" that separates less-than-perfect clients from your ideal clients. So you waste less time with marketing and selling. This is something you can have in your business, must have in your business if you want to make your marketing more effective and attract more of your ideal clients. The good news is that it's within your reach.
Over the past 30 years I've worked with thousands of clients, and program participants. And no topic has been better received than my presentations about marketing messages. But I've never created a program exclusively on how to develop an effective marketing message. Until now. So I decided to present an in-depth program that will not only help you create a powerful marketing message, but show you how to use that message in every part of your marketing. You'll learn how to apply your marketing message in these situations: 1. Verbally, when someone asks you what you do. Plus, how to leverage that message whenever you talk about your business. 2. In making follow-up calls to prospective clients. How your marketing message can be an "icebreaker" that opens up any conversation and neutralizes resistance. 3. In your written marketing materials, from your business card to your website, articles and blog posts. You can utilize your marketing message in subtle but powerful ways that make it crystal clear what you offer, why it's valuable and how it's unique. 4. In reaching out to new prospective clients in a way that prevents rejection. Your ideal clients are everywhere, and mastering your marketing message will open up countless opportunities to connect with them. 5. In giving talks, presentations, teleclasses and webinars. With a great marketing message, your audience will understand immediately why your service is valuable and how it can help them.
You might say that a great marketing message is the "Mastery Key" to effective marketing. Now you can learn how to create and implement this message and use it to build your business in ways that were impossible before. Here’s what’s Included in this Virtual Workshop Session 1 – Developing Your Unique Marketing Message In this first session you'll learn the core elements of a marketing message and how to develop your message following my proven guidelines. 1. The Core Elements of a Marketing Message: Ideal Clients, Problem, Solution, Uniqueness. You'll learn how to put these components together to develop the perfect message for your business. 2. The Audio Logo: Developing a simple, attention-getting phrase that you'll use as a powerful conversation-starter. We'll explore the solution-based and problem-based audio logo. 3. Worksheets and Instructions: You'll receive materials for each session that will guide you through the process of creating and refining your message, plus exercises to work on between the sessions. Bonus: After this first session, you can send me your written marketing message and I'll give you feedback by email until you've nailed it down. Previously I've done this only with clients, but I want to ensure you feel confident about your marketing message. Session 2 – Using your Marketing Message Verbally In the second session I'll show you how to utilize your marketing message in a wide variety of marketing situations. 1. Networking Events: What you should say and how you should say it when you meet people at a networking event. How to leave an event with a handful of cards to follow-up with. 2. Social Connections: Great clients often come from social contacts. Here's how to use your message to make those connections easier. 3. Follow-up calls: Follow-up calls are often the key to marketing success. Here's how to make those calls in a way that gets positive response and a productive conversation. 4. Calling to book a talk: Your marketing message can be the key to getting talks and speaking engagements. Here's what you need to say. 5. Outreach to a prospect: Once in awhile you'll want to reach out to a prospect you don't know. Here's how to do that without embarrassing yourself. 6. Scripts: You'll receive actual word-by-word scripting for these various marketing conversations that you can then adapt and fine-tune for your unique situation. Bonus: We'll connect you with a partner if you'd like to practice your verbal conversations. Session 3 – Using Your Marketing Message in Writing In the third session you'll learn how to use your marketing message in written form, mostly online, through email, articles, blogs, websites and social media. 1. The Tag Line: A tagline is the message below your business name and it needs to communicate your core marketing message. 2. Your Biography: At the end of every article and blog post you want a clear message about who you are and how you can help your clients. 3. Your Signature Line: How to include your marketing message at the bottom of each of your emails. 4. Social Media: How to subtly communicate your marketing message through social media, such as Facebook, LinkedIn and Twitter. Bonus: You'll get samples of all of the above to adapt to your situation.
The Program is Now Online The Keys to Mastering Your Marketing Message Virtual Workshop was recorded and is available online. On each teleconference call we will: 1. Explore the ideas around marketing messages as outlined above. I'll explain concepts, give examples and outline step-by-step instructions for developing and implementing your marketing message. 2. Use Written Materials: For each session you'll have a worksheet that explains all the concepts covered and includes exercises for you to work on between the sessions.
Is this Virtual workshop for you? It’s for who I call "Self-Aware Independent Professionals" who are tired of hype and want to market themselves authentically. You don't want fluff or amazing promises, you want marketing ideas and approaches that work and that you can use with dignity and integrity to express the essence of your business. If you've been struggling with your marketing message and are not happy with the response you get, and want a marketing message that you feel comfortable and confident with, that expresses the real you, this program is for you. You'll leave this program with a great marketing message and many ways to utilize if effectively in your business. This marketing message will give you a solid foundation to build all your other marketing activities upon. And you'll feel this is an authentic expression of you and your business.
You get three sessions, six hours of instruction for only $79 for regular participants.
Is there a guarantee? Absolutely! I'm so confident that I guarantee all my Virtual Workshops. Simply try out the program. If you are not satisfied for any reason at all, let me know by email ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) and I'll give you a 100% money-back one-year guarantee, no questions asked and no hard feelings on my part. If this virtual workshop doesn't give you the techniques and tools to help you get more attention and interest for your business with a powerful marketing message, please ask for your money back. And you can even keep your access to the recordings and the written materials and exercises.
$79 for regular participants: Click here to get your online program.
Congratulations in taking the next step to attract more of your ideal clients. Cheers, Robert Middleton
P.S. Because of the limits of the Maestro Conference line, we can only have 100 participants in the program. So please get your reservation in now to make sure we have space for you. P.P.S. If you didn't see this in the information above - Included in this program is personalized feedback on your marketing message by email. I want to make sure you leave the program with a message you are confident about! |
