How well is your marketing working for you? Find out with this quick and simple scorecard.
The only real way to know if you need marketing help is to score yourself as objectively as possible in each of the six areas of professional service business marketing outlined below.
This Marketing ScoreCard is designed to help you understand exactly where you are with your marketing. What's working, what's not working and where do you need to pay the most attention to improve your marketing?
Score yourself from 0 to 5 for each statement below. Just put your score in the fields provided and the subtotals and total will fill in automatically. Score yourself based on the frequency you implement each of the items listed in the scorecard.
0 - Never
1 - Sporadically
2 - Inconsistently
3 - Occasionally
4 - Consistently
5 - Always
A Note About the ScoreCard. The areas on the ScoreCard are all action-oriented items. They are the things you need to be, do and have for powerful marketing. My experience has proven that improving any of these areas can have a major impact on your marketing effectiveness. The trick is knowing what to improve and how to improve it.