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By Robert Middleton – Action Plan Marketing

I’ve had a tough time over the past few months.

Last year I was diagnosed with parathyroidism. That means one of my four parathyroid glands was misbehaving and throwing off the calcium balance in my body.

And for me, that resulted in aches and pains and insomnia. So I was exhausted much of the time.

Although I tried to work to the best of my ability, it slowed me down quite a bit. The stamina I used to have was greatly diminished.

About 10 days ago I went to Tampa Florida for a little operation to have my defective parathyroid gland removed. I chose the top experts in the world at the Norman Parathyroid Center.

Now I’m feeling a lot better, getting more sleep, and in general getting my energy and stamina back. My condition is cured and the prognosis is excellent.

I was diagnosed about a year ago by my naturopath and then went to the Internet to do some research. I immediately found - the Norman Parathyroid Center.

Their website is amazing. Essentially what it does is educate the reader about the parathyroid, what it means to have parathyroidism and what is necessary to cure it.

Because of that website, they do about 15 parathyroid operations there every single weekday. That’s 3,900 per year, more than any other place in the world.

And whether or not you’re worried about parathyroid disease, you ought to take a look. And you should ask yourself some questions about your website marketing.

1. Am I giving my web visitors enough information about my services so that they can choose to work with me just from reading my website?

2. Am I mostly educating my website visitors about the clients I work with and how I help them, or am I trying to sell them?

3. Am I explaining things in enough detail and answering questions so that people have a full understanding of what I’m about?

4. If people want to contact me, do they know what will happen next and how my process works? Will they feel comfortable contacting me?

5. Do I include a lot of useful content, such as articles, videos, testimonials that educate and help my visitors feel comfortable and confident about my professional services?

Well, I promise you that the Norman Parathyroid Center certainly does all of the above and more. I didn’t need to be sold by anyone. When I was ready, I just called them and they took care of me in a very professional and caring way.

Are you able to say your website is accomplishing that?

If not, perhaps it’s time for an upgrade.

Don’t fall for what so many say about content on a website: “Nobody will take the time to read it.” It’s just not true.

I spent hours on How much time do visitors spend on your website?

If you connect with your visitors with in-depth information that addresses their needs, you’d be amazed by how much people will read and how many more will respond.

Cheers, Robert

P.S. What will I do with this new energy and stamina? Stay tuned!


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Robert Middleton, the owner of Action Plan Marketing, has for 30 years, been helping Self-Employed Professionals attract more of their ideal clients.  He offers the online membership site, The More Clients Club, and individual coaching and consulting through his Marketing Action Coaching. If this is your first visit to the More Clients blog, make sure to get a copy of the Marketing Plan Workbook and join the Marketing Club Forum for free.