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By Robert Middleton – Action Plan Marketing

I clearly remember the earliest disappointment in my life.

I was about four years old and was expecting to go to a party. But then I was informed that I was not invited. And I took it very personally.

That’s all I remember, but as an adult, that same feeling of disappointment arises anytime I have an expectation dashed. When I don’t reach a goal, get what I want or am rebuffed in any way, these ancient familiar feelings pay an unwelcome return visit.

Be aware than in growing your business or in marketing your services you are literally setting yourself up for some degree of disappointment.

Not everyone will love what you have to offer and a great many will show complete indifference. And that kind of rejection, even though it’s rarely personal, can trigger feelings of disappointment, discouragement, and even despair.

The question is, how do you deal with disappointment?

I’ve experienced some disappointment in the past few weeks about not getting a couple clients I really wanted to work with. 

So I’ve been ruminating about the whole issue of disappointment and how to think about it in a way that helps me move on to the next project.

This morning I looked up some quotes about disappointment and I found them very encouraging in their perspective.

“The beauty is that through disappointment you can gain clarity, and with clarity comes conviction and true originality.” – Conan O’Brien

“If we will be quiet and ready enough, we shall find compensation in every disappointment.” – Henry David Thoreau

“Burning desire to be or do something gives us staying power – a reason to get up every morning or to pick ourselves up and start in again after a disappointment.” – Marsha Sinetar

“Disappointment is a sticky one, because no one can steal contentment, joy, gratitude, or peace – we have to give it away.” – Kristin Armstrong

“As someone who has faced as much disappointment as most people, I've come to trust not that events will always unfold exactly as I want, but that I will be fine either way.” – Marianne Williamson

Yes, disappointments will inevitably come, but if we are open to what is, and not let ourselves become mired in the false belief that we deserve success all the time, things will ultimately work out. The sun will rise the next day and new opportunities will reveal themselves.

Cheers, Robert


0 # Clive Murphy 2017-06-27 15:57
Great article.

Hang onto disappointment for too long and you learn "nothing is going to work out" and this will come across to others.

I handle disappointment by being clear on who my clients are. If they say "No", I am happy as they are not a good fit for me. I want clients who want to work with me and learn from me.

When someone doesn't like what I offer and/or they unsubscribe, I am keener to find the client who wants what I have to offer.
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Robert Middleton, the owner of Action Plan Marketing, has for 30 years, been helping Self-Employed Professionals attract more of their ideal clients.  He offers the online membership site, The More Clients Club, and individual coaching and consulting through his Marketing Action Coaching. If this is your first visit to the More Clients blog, make sure to get a copy of the Marketing Plan Workbook and join the Marketing Club Forum for free.