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By Robert Middleton – Action Plan Marketing


I get a whole lot of email. 

And as a result, I skip reading many of my email newsletters (ezines). 

I’ve been writing More Clients for 20 years now and I’ve tried to keep it to about 750 words.

Well, no more!

From now on, shorter is better. More Clients will now be about 250 words, at the very most 300. A read of one short minute.

This may or may not save me time as it can take longer to write something shorter, but it will save you a little time (and increase the chances of you reading it).

Since this is the very first of my shorter ezines, I thought I’d share the absolutely most important idea about marketing your services as an independent professional:

Take Consistent Marketing Actions. Do a little every day. 

Yeah, that’s it. Really.

And, of course, this is the most important idea if you want to become good at playing the piano, cooking or climbing a mountain. You need to practice consistently. 

You don’t need to do it perfectly or brilliantly or even uniquely. You just need to communicate value that resonates with your ideal clients. 

It may be through some or all of these: Writing an ezine, giving a talk, networking, videos, social media, or reaching out by email and phone. 

You need to be patient to keep at something long enough to get good at it. But you also need to be perceptive enough to realize when something isn’t working and be willing to adjust or try something else. 

Take one marketing action today. And never stop.

Cheers, Robert

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Robert Middleton, the owner of Action Plan Marketing, has for 30 years, been helping Self-Employed Professionals attract more of their ideal clients.  He offers the online membership site, The More Clients Club, and individual coaching and consulting through his Marketing Action Coaching. If this is your first visit to the More Clients blog, make sure to get a copy of the Marketing Plan Workbook and join the Marketing Club Forum for free.