By Robert Middleton – Action Plan Marketing
Last week, in More Clients, I posted a picture of Kellyanne Conway with the words: "Confused by Alternative Facts?"
The post was not overtly political but it certainly was a dig at the Trump administration and to spokes-deceiver Kellyanne.
Oops, I did it again.
I did get a few emails from a few disgruntled subscribers who were very annoyed with me and unsubscribed. A couple gave me a good scolding for being inappropriate with my headline topic.
Recently, Paul Zelizer, founder of Wisdompreneurs, started an online conversation about the hypocrisy of conducting business as usual when the current political situation was so extreme. And that started me thinking.
I admit that I'm one of the people who sees very little redeeming value in the Trump administration. I don't think what he's doing is good for the country and, to put it mildly, I feel the way he's going about things is a complete farce.
I'm not going to attack him personally, call him names or spew hate here. But I most definitely oppose him and his policies.
But this brings up the question, it there any value at all of even bringing this up (even subtly) in a weekly email newsletter dedicated to marketing for independent professionals?
Would it be better if I just shut up and kept it to myself?
I mean, what good does it do? What harm does it do?
Will it just alienate those who feel differently than I do?
You might have noticed since the 2016 election started with the primaries, it seems that 90% of the news coverage has been about Trump. Yesterday I found a place online that published more than 400 magazine covers featuring Trump (and mostly negatively).
So it's pretty obvious that he is on most of our minds. And he's an ongoing topic of conversation almost everywhere you go.
When I meet with my clients, Trump and the latest thing he did comes up in almost every meeting. Feelings of outrage are combined with resignation and often a little humor.
And my guess is that this is true whether you hate Trump or love him. It's kind of a bonding experience, right? We connect over the things we have in common.
Should I hide my disdain for Trump?
Or should I just put it out there?
If I happen to meet someone who sees the world as Trump does, I admit it's hard for me to understand their position.
Yet, in a rational discussion we can often come to some agreement. I happen to think his ideas for improving infrastructure make a lot of sense – but not so much the Wall or going all in on fossil fuels.
When you know more about opposing positions, you'll often see something differently and the tone will be less strident. I believe we can have rational arguments about these issues.
Believe it or not, I'd like to see Trump succeed, to accomplish great things and bring America together. I am doubtful that will happen, but it's better than thinking hateful, angry thoughts all day long!
So, what do you think?
Do you think an article like this that states my position to be misguided and a waste of time?
Or is it a good thing that creates a stronger connection between us?
Will I make digs at Trump once in awhile in this space? I probably will. However, I'll do my best to make it support my ideas about how to attract more clients.
I welcome your feedback. However, I'd appreciate if you'd post it in the comments section of the blog below. I'm willing to be public about this and I hope you will as well.
P.S. If you'd like to listen to an interview that discusses the Trump presidency more articulately than I ever could, listen in to Sam Harris interviwing David Frum.
Other Articles I've written about Trump