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By Robert Middleton – Action Plan Marketing

Here we are on the cusp of a New Year and a new presidency.

Many people are nervous about both and many are also very excited about both. Will the rich get richer and the poor get poorer or are we at the dawn of a new age of prosperity? 

Frankly, I have no idea and neither does anyone else. We all have a lot of facts, a huge amount of speculation and more hopes and fears than anyone can remember. 

So I'm not going to comment on what "should" be. It will play out like everything ultimately does and we'll discover day-by-day as the drama unfolds. 

I can't even know how I'm going to react to events in the new year. I'll certainly have my opinions like everyone else, but that doesn't change anything, does it? Will I be horrified, intolerant, angry, smug, exhilarated or simply entertained?

I do know I'll be concerned about my family and about my business and financial situation. But I need to remember that there's ultimately no such thing as security. Remember the crash of 2008?

I do know the world will keep turning and business will continue as well. I know that there are hundreds of thousands of independent professionals who need to continue to attract more clients and make a difference and I know many of them will need help with that. 

I also know that when change happens, there are huge opportunities. This is not a time to sit back and do nothing, be fatalistic or complain about circumstances that will likely be disruptive (change is always disruptive).

No, this time is an opportunity to tap into our creativity and resourcefulness like never before. Our clients will likely be looking for new insights, tools and resources to give them an advantage and stay competitive.

I believe, more than ever, that independent professionals will seek communities of support. When disruptive change happens, we all need support, ideas, resources and encouragement to keep us on track and on our toes. We need to be tuned into these changes and take decisive action when required of us. 

Even if we don't know what the new year will bring, we still need to make plans for what services we want to deliver. We need to learn what our clients are looking for and find ways to give it to them. We need to prepare for change, not let us take it by surprise. 

But no matter what the new year may bring, I wish you a wonderful holiday season, and a wealth of growth and transformation. 

Cheers, Robert

P.S. I'll be on vacation between Christmas and New Year's, so the next More Clients will be on Tuesday, January 10th.

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Robert Middleton, the owner of Action Plan Marketing, has for 30 years, been helping Self-Employed Professionals attract more of their ideal clients.  He offers the online membership site, The More Clients Club, and individual coaching and consulting through his Marketing Action Coaching. If this is your first visit to the More Clients blog, make sure to get a copy of the Marketing Plan Workbook and join the Marketing Club Forum for free.