The Mastery Program for 2012 is open for applications 

Go here for compelte details

Some Recent Mastery Results 

Sal Sylvester - 512 Solutions: "I Just sold another $32,500 program (that makes 4 concurrent programs right now). Raised my price by $8,000. The next one will be in the $40k range. Revenues expected to be very close to $300K in 2012, and that will be almost $100k above 2011."

Jim Smith - The Executive Happiness Coach: "I Closed a $48K Culture Change program (a one-year program) a couple months ago... a product I used to sell "piecemeal" and for 1/4 of that price, before I learned how to package it as a Program and articulate the value of it." 

Sharon Rich - Leadership Incorporated: "It seems like what's happening for me is that I sell a component of my high-end program, which leads to the sale of other components, which leads to the sale of other components. For example: I sold a coaching program for 2 executives, that has now expanded to 5 execs, and keeps rolling over in 6-month increments. Value of the client so far: about $50K."

Liz Guthridge - Connect Consulting Group: "In 2010, I had one client that I billed in excess of $10,000. In 2011, I had four clients that I billed in excess of $10,000. (One new client’s billing was close to six figures.) Also, in Late Fall 2011, I sold a project to a new client for $44,000. The company and I had talked about a $7,500 project in Spring 2010."

Stories from Marketing Mastery Participants 

In the recordings below are several brief stories from marketing mastery partcipiants on why they did the program, what it was like being in it and what they ultimately got out of it. Each story is labeled with the participant's name and business. You can listen to the recordings in any order. They are each from 4 to 8 minutes long. 

Just a few reminders about the upcoming Marketing Mastery Program. The Progam opens for applications on Jan 12, 2011. We have space for only 20 participants. If you think this program is for you, please keep posted to my email where I'll announce this.  

TeleClass Recording on Marketing Mastery

This teleclass gives a complete overview on what it takes to achieve Marketing Mastery. I define Marketing Mastery as the ability to attract all the clients you want, at the fee you want them to pay, whenever you need them.

You can listen online or download the audio. 

Notes on this TeleClass - Click to download pdf

Dates of next Marketing Mastery Program

The program starts on April 4 2012 with the first group teleconference session. Here are the dates for all these sessions:

April 4, 18, May 2, 16, June 6, 20, July 11, 25, August 8,22, September 5, 19, October 3, 17, 31, November 14, 28, December 12, January 9, 23, February 6, 20, March 6, 20.

Mastery Workshop - May 31, June 1, 2 (SF Bay Area)

Mastery Alliance Conference - September 28, 29, 30 (SF Bay Area)

Enrolling in the Marketing Mastery Program

Enrollment in the 2012 Mastery Program opens on Thursday, January 12, 2012.

The next introductory teleclass will be on Thursday, December 15, 2011. Watch for emails announcing this. If you are not on the More Clients list yet, you can join here:

Comments from Marketing Mastery Participants

Below are some brief comments from people who have attended Robert's Marketing Mastery Programs. There were recorded at the Marketing Masterey Alliance Conference in September 2011.